Post Demographic Consumerism
Useful Tips & Guidelines from MAX Media Greece,
concerning brands who need effective ways to ‘’re-communicate’’ with
Global, Digitized & «On-Life» Consumers
We all wonder from time to time:
«Why demographics are not enough» to target the right audience today?
Our vision is to transform media from a numbers’ game to a game changer through our cutting edge methodology on Response Optimization.
Resolve the riddle by using examples based on our daily routine…
MAX Media came to Greece through a Joint Venture with IRA Media Group, while it is already active in 22 European countries.
MAX Media Greece, as a 360o Media Performance Agency aims to optimize Return on Advertising Spending and therefore invests in advanced AI technology and advanced know-how.
For Efficient media buying specifically uses innovative Martech tools (such as TV scanner, Media Mix Modeling, Brandsync etc) and as a result connects media ratings with real business KPIs.