New trend or the same trend from another perspective after the Pandemic?

Useful Tips & Guidelines from MAX Media Greece,
concerning brands who need effective ways to ‘’re-communicate’’ with

Global, Digitized & «On-Life» Consumers

We all wonder from time to time:
«Why demographics are not enough» to target the right audience today?

Our vision is to transform media from a numbers’ game to a game changer through our cutting edge methodology on Response Optimization.

Resolve the riddle by using examples based on our daily routine…

  • Why consumers from different age groups have the tendency to buy the same Brands?
  • What could a 60-year-old in China with a 20-year-old student in Greece have in common?
  • Why a 25-year-old employee discuss upon Stranger Things plot with a 40-year-old colleague?

MAX Media came to Greece through a Joint Venture with IRA Media Group, while it is already active in 22 European countries.

MAX Media Greece, as a 360o Media Performance Agency aims to optimize Return on Advertising Spending and therefore invests in advanced AI technology and advanced know-how.

For Efficient media buying specifically uses innovative Martech tools (such as TV scanner, Media Mix Modeling, Brandsync etc) and as a result connects media ratings with real business KPIs.

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